Client Overview
Piccolo is a popular Chattogram‑based restaurant offering a mix of Thai, Chinese, Turkish, and continental dishes. With a reputation for quality food and a loyal local customer base, Piccolo sought to strengthen its digital footprint and engage a broader audience beyond walk-in diners.
Challenge / Objective
Despite strong on‑ground reputation, Piccolo’s online presence was inconsistent — unstructured social feeds, sporadic posting, and little visual uniformity. The objective was to build a cohesive social media brand identity, improve feed consistency, and increase online visibility to attract new and younger diners, especially among millennials and Gen Z active on social platforms.
Strategy & Solutions
We implemented a structured social‑media branding and content workflow. That included defining visual identity (color palette, fonts, style guides), organizing content categories (e.g. signature dishes, chef’s specials, ambience, customer stories, offers), and establishing a daily content schedule. We prioritized high‑quality food photography and short-form videos (Reels) to maximize engagement, and used engagement‑boosting practices like user-generated content, story highlights, and interactive posts. Consistent branding and aesthetic feeds were designed to reflect Piccolo’s diverse menu and ambience — a critical factor since visual appeal influences dining decisions for many customers.
Key Actions Taken
- Developed a complete brand identity guide covering visuals, tone, and post templates
- Created an initial content library: 50 high‑resolution photos of food, ambience, staff, plus 10 short video clips (preparation, plating, behind‑the-scenes).
- Structured the social calendar: 1 feed post per day + 3–5 story updates, with categories rotating weekly (menu, chef’s tip, customer review, offer, behind-the-scenes).
- Launched engagement campaigns — e.g. “Tag & Win Dinner for Two” to encourage user-generated content.
- Leveraged paid promotions targeting 18–35‑year-olds in Chattogram to increase reach.
Measurable Outcomes
Within 10 weeks: Instagram followers rose from ~600 to 4,200 (+600%); average post engagement rate climbed from 2.5% to 7.8%. Monthly reach extended by 8×, and website‑clicks from social media increased by 450%. Offline footfall reportedly rose by 25% during promotion weeks. Several limited‑offer campaigns sold out within 48 hours, indicating strong conversion from social to dine‑in visits.
This demonstrates how structured social branding and consistent content execution transformed Piccolo’s digital presence and drive measurable business impact
