Client Overview
Doinik Purbotara is a Chattogram-based Bengali daily newspaper. With decades of print circulation in local communities, it decided in 2025 to expand its reach by evolving into a full-fledged digital news portal — aiming to deliver timely news, local reporting, and multimedia content to a growing online audience.
Challenge / Objective
With declining print readership and rising demand for on-demand digital news in Bangladesh, Doinik Purbotara needed to reinvent its brand identity, streamline content delivery, and establish a consistent, trustworthy presence online. Their key objectives: build a cohesive digital identity, restructure content workflows for web publishing, and launch daily social media engagement to retain existing readers while attracting new, younger audiences.
Strategy & Solutions
We designed a comprehensive digital branding strategy. First, we developed a new visual identity — logo, color palette, typography — suited for online readability. Then we restructured their content categories (e.g. Local News, National, Opinion, Lifestyle, Sports) and created standard layout templates for each. To support daily publishing, we built a workflow combining content scheduling, asset management, and quality control before posting. We also launched social media channels to distribute headlines, summaries, and multimedia teasers, linking back to full articles.
Key Actions Taken
- Crafted a fresh, modern logo and digital color scheme reflecting credibility and readability.
- Defined five editorial categories, each with a distinct template for web and mobile layouts.
- Developed a content‑management schedule: daily uploads at fixed times (morning, evening), including headline, summary, and multimedia.
- Created social media channels (Facebook, X/Twitter, Instagram) and scheduled two posts daily: headline‑to‑link and visual teaser.
- Trained editorial staff in optimized image sizing, headline writing for web, and metadata tagging for SEO and sharing.
Measurable Outcomes
Within three months of launch: monthly website users rose from near-zero to ~28,000; average session duration reached 3.8 minutes; social media followers across platforms grew to 8,600. Daily average pageviews hit 12,000, and bounce rate stabilized around 45%. Engagement metrics — likes, shares, comments — averaged 2.4% per post, bolstering referral traffic by 22%. The workflow reduced content production time per article by nearly 40%, enabling consistent daily publishing with a small in‑house team.
Doinik Purbotara now operates as a credible digital news portal with growing reach and a structured content system in place.
