Client Overview
WOW Premium is a Chattogram‑based fashion retail store offering a wide range of clothing for men and women, known locally for trendy seasonal collections and moderately premium pricing.
Challenge / Objective
Although the offline store was popular, WOW Premium lacked a cohesive digital presence. Their social media was inconsistent and visually unrefined, resulting in low online engagement, weak brand identity, and difficulty reaching younger, trend‑conscious shoppers via digital channels. The objective was to build a strong, consistent brand identity online and grow an engaged digital audience — ultimately converting them into customers.
Strategy & Solutions
We adopted a branding-first digital strategy centered on building a unified visual identity, structured content flow, and frequent, value-driven posting. Drawing on research showing that consistent social media branding boosts engagement in Bangladesh’s fashion industry. We developed a color-and-typography template, post-format guidelines (product highlights, lifestyle shots, seasonal promotions), and a daily upload workflow — combining curated product imagery, style tips, and community‑oriented posts to resonate with younger demographics who spend significant time on social media.
Key Actions Taken
- Designed a new visual identity: logo refresh, color palette, typography, and branded post templates
- Organized content categories: new arrivals, outfit styling, seasonal promotions, customer testimonials, and behind‑the‑scenes store content
- Set up a daily posting schedule with steady cadence (1–2 posts/day), including high-quality product photos and curated lifestyle images
- Integrated audience‑targeted ads focusing on 18–35 age group in Chattogram, matching fashion interests + local demographics
- Monitored analytics weekly, adjusting content mix based on engagement (likes, comments, shares) and save metrics
Measurable Outcomes
Within 10 weeks, their social media following rose from under 250 to 3,800. Post engagement rates (likes + comments) increased by 320%. Promotional campaigns yielded a 60% uplift in store footfall on weekends. Monthly in-store sales of promoted collections rose by 45%, and conversion from online inquiry to store visit improved by 30%.
WOW Premium now enjoys a vibrant, recognizable digital identity that consistently attracts and converts its target audience.
