Client Overview
Pico de Gallo is an Australian‑based Mexican restaurant offering fresh Tex‑Mex cuisine — tacos, burritos, handmade salsa — targeting urban professionals and families looking for casual dining with authentic flavor and modern ambiance.
Challenge / Objective
When they approached us, Pico de Gallo lacked cohesive digital branding. Their social media presence was minimal, visuals inconsistent, and engagement almost non-existent. The objective: establish a strong digital identity, showcase menu offerings, and drive online‑based reservations and customer footfall.
Strategy & Solutions
We developed a full social media branding package: a unified logo, color palette, typography, and visual templates. We created content categories (Menu Highlight, Behind‑the‑Scenes, Customer Moments, Promo Offers), defined layout standards, and established a daily posting workflow for consistent uploads. Our approach combined professional dish photography, short video clips, and text overlays to build brand recall and appeal.
Key Actions Taken
- Designed brand style guide and post/story templates within the first week.
- Conducted a photoshoot to produce 25 high‑resolution food and ambience images.
- Built an initial 30‑post content calendar covering four categories.
- Launched official Instagram and Facebook pages; linked to online booking system.
- Began daily posting and weekly performance reviews, adjusting timing and content mix.
Measurable Outcomes
Within eight weeks, follower count grew from zero to 3,200. Average engagement rate reached 8 %, significantly above the typical 4–5 % benchmark. Website traffic from social media increased by 220 %. Weekly online reservations rose by 35 %, and social‑media‑driven bookings averaged 27 per week. Repeat customer inquiries increased by 18 % in the first three months.This work elevated Pico de Gallo’s digital presence and turned its social channels into consistent drivers of traffic and revenue.
