Client Overview
Nayna is a Dhaka-based high-end women’s fashion label specializing in premium dresses, festive wear, and seasonal collections. Founded in 2024, the brand aims to provide contemporary yet culturally rooted apparel to working professionals and young urban women seeking modern style with local sensibility.
Challenge / Objective
As a relatively new label entering a crowded Bangladeshi fashion market, Nayna struggled to establish a consistent digital identity. Their social media presence was fragmented, visuals lacked cohesion, post frequency was inconsistent, and the brand failed to convey its premium positioning. The objective was to elevate their online presence, build brand recognition, and drive steady engagement leading to increased online orders.
Strategy & Solutions
We adopted a brand‑first approach: redefining Nayna’s visual identity, structuring content categories reflective of their target audience, and building a sustainable daily content workflow. Through cohesive color palettes, typography, and layout templates we ensured brand recognition. We combined high-quality product photography, lifestyle styling, and storytelling captions to reflect both aspirational and culturally relevant aesthetics. Posts were organized into categories such as “New Arrivals,” “Styling Tips,” “Behind the Scenes,” and “Customer Spotlights.”
Key Actions Taken
- Created a full brand guideline (colors, fonts, logo usage) and template library within 10 days.
- Produced a professional photoshoot featuring 25 dress styles on models in indoor and urban backdrops.
- Structured a content calendar: 5 posts per week, mixing product showcases, styling advice, and customer features.
- Implemented community‑building practices: prompt comment replies, Instagram Stories with polls, and direct‑message follow-ups.
- Launched periodic targeted ad boosts for “New Arrivals” posts to reach women aged 22–40 in Dhaka.
Measurable Outcomes
Within 10 weeks, Nayna’s Instagram followers grew from 420 to 3,150. Engagement rate averaged 6.5% per post (vs. 1.2% before). Website‑linked orders increased by 210%, monthly revenue from online sales rose by 180%, and bounce rate on product pages dropped by 28%. Repeat‑purchase rate reached 22% from first‑time buyers.
Nayna now projects sustainable growth through its strengthened digital identity and consistent brand presence.
