Client Overview
Bay View Holidays is a boutique travel agency based in Chittagong that offers curated travel packages, including visa-assisted tours to Malaysia, Thailand, and Singapore, designed for South Bengal clients seeking budget-friendly yet comprehensive travel experiences.
Challenge / Objective
Though well-known locally for word-of-mouth referrals, Bay View Holidays lacked a coherent digital presence. Their social media pages were scattered, branding inconsistent, and they had no systematic workflow for content, resulting in minimal online visibility and low lead generation. The objective was to build a polished digital identity, organize their offerings clearly, and attract new clients via social media within 3 months.
Strategy & Solutions
We crafted a cohesive brand identity and implemented a structured content ecosystem. That included defining visual guidelines (colors, fonts, imagery style), categorizing services into visa packages, destination highlights, customer testimonials, and travel tips. We introduced a daily upload workflow and content calendar to ensure consistency and audience engagement.
Key Actions Taken
Designed brand guidelines and a uniform visual language for Bay View Holidays.
Created four distinct content categories: Visa-Packages, Destination Spotlights, Client Stories, and Travel Tips.
Built a content calendar with a daily posting schedule over Instagram and Facebook.
Produced 40 high-quality posts and 8 short destination video reels showcasing tour experiences and visa-application process clarity.
Launched geo-targeted ad campaigns aimed at users in Chattogram and Dhaka interested in budget travel.
Integrated a lead capture form with follow-up automation to track inquiries and conversions.
Measurable Outcomes
Within 10 weeks, Bay View Holidays’ combined social channels reached 9,200 new followers. Engagement rate soared to 7.4% per post (industry benchmark ~2–3%). The ads generated 240 qualified leads, of which 95 converted to bookings—yielding a conversion rate of 39.6%. Monthly inquiries increased by 420%, and actual bookings rose by 180% compared to pre-campaign levels.
Bay View Holidays now enjoys a streamlined digital presence, a reliable lead-generation channel, and a clearly professional brand identity online.
