Client Overview
Interior Decor is a leading Chattogram‑based interior design firm, known for delivering high‑end residential and institutional interiors for top local institutions and private homeowners. Their hallmark: craftsmanship, elegant design, and a portfolio of major institutional projects.
Challenge / Objective
Despite an impressive track record, Interior Decor lacked a strong online presence. As prospective clients increasingly searched online for interior‑design services, the firm risked being overlooked. Their objective was clear: build a credible digital identity, showcase past projects, and generate new leads — especially from millennials and urban homeowners seeking premium interiors.
Strategy & Solutions
We executed a full digital repositioning strategy, leveraging high‑quality visual storytelling, SEO & social marketing, and portfolio showcasing. By aligning with global best practices — a clean website as a digital portfolio, project galleries, and targeted social media content — we aimed to convert passive readership into active project inquiries.
Key Actions Taken
- Developed and launched a mobile‑optimized website with project galleries, service descriptions, and contact/quote request forms within 3 weeks.
- Photographed and curated 12 flagship interior projects (residential flats, institutional offices) into portfolio-ready visuals.
- Created and published 3 social media posts per week (Instagram & Facebook), including before‑after images, mood boards, and design‑trend content.
- Ran geo-targeted social media ads focusing on Chattogram and nearby urban areas, targeting middle-to-high income homeowners and institutions.
- Implemented SEO and local‑listing optimization, improving visibility for searches like “interior design Chattogram” and “flat interior Chattogram.”
Measurable Outcomes
In the first 16 weeks: the website attracted ~4,200 unique visitors; average session duration was 2.8 minutes; bounce rate dropped below 45%. Social media followers grew from near zero to 1,850, with engagement rate averaging 6.2%. Within 4 months, the firm received 58 qualified project inquiries — of which 24 converted into confirmed contracts, representing a 41% conversion rate. The contract value for new projects averaged 30% higher than previous offline leads, reflecting improved perceived value and trust.
Interior Decor successfully transformed from a strong offline reputation to a credible, vibrant online brand appealing to modern clients.
