Client Overview
JMG is a Chattogram‑based furniture company known for crafting high-quality wooden furniture — from living-room sets to wardrobes and custom-made cabinets — for urban homes and offices across southeastern Bangladesh.
Challenge / Objective
In a market shifting toward branded, durable, and design-conscious furniture, JMG struggled with low online visibility, limited brand differentiation, and underutilized showroom footfall. Their objective was to build a strong digital presence, communicate craftsmanship and quality, and increase both online and offline sales by attracting modern buyers seeking reliable furniture solutions.
Strategy & Solutions
We developed a cohesive digital marketing strategy blending visual storytelling, brand positioning, and multi-channel outreach. The approach emphasized JMG’s craftsmanship quality and design versatility — aligning with the broader industry trend toward branded furniture over unbranded mass‑made pieces.By showcasing custom designs, material quality, and practical lifestyle applications, we aimed to elevate JMG’s perceived value and attract middle-to-upper-class homeowners and offices seeking durable, stylish furniture.
Key Actions Taken
- Built a clean, responsive website with catalog of best-selling furniture, custom-order options, and online inquiry forms
- Created professional photography and lifestyle visuals for 25 flagship furniture pieces featuring living-room, bedroom, and office sets to reflect quality and design versatility
- Launched social media channels (Facebook & Instagram) with a content calendar: bi-weekly posts, before/after customer spaces, material/process highlights, and user testimonials
- Ran geo‑targeted ads focused on Chattogram and nearby regions, highlighting custom-order flexibility, delivery options, and showroom visits
- Introduced promotional offers: “Home‑Ready Bundle” for living-room sets and “Office Starter Pack” for small offices to encourage package orders
Measurable Outcomes
Within four months: website traffic reached 4,800 monthly users; social media followers grew from 0 to 3,200; online inquiries jumped by 260%; showroom visits increased by 45%, and overall sales volume rose by 38% compared to the prior quarter. Custom-order furniture sales accounted for 22% of total revenue, up from under 5% before the campaign.
This transformation positioned JMG as a trusted, design‑forward furniture brand in Chattogram’s growing market.
