Client Overview
JMG Innovation Lab is a Chattogram‑based premium interior and exterior design firm specializing in modern flats, villas, and corporate spaces. Their work emphasizes sleek finishes, custom carpentry, and contemporary aesthetics for upper-middle and high-end clients.
Challenge / Objective
Although JMG Innovation Lab delivered high-quality design work, they lacked a strong digital presence. As a result, many qualified clients remained unaware of their services — leading to underutilized capacity and low inbound inquiries. The objective was to elevate online visibility, showcase their portfolio, and convert passive interest into actual project requests.
Strategy & Solutions
We developed a full-spectrum branding and digital marketing plan: building a clean, visually rich website to serve as their digital portfolio, plus integrated social‑media marketing to display before–and–after transformations, project walk-throughs, and design mood‑boards. To maximize reach, we deployed targeted ads toward homeowners and property‑buyers in Chattogram and adjacent regions, and used SEO‑optimized content and local design keywords to improve discoverability.
Key Actions Taken
- Launched a custom, mobile‑optimized website with a dedicated “Projects” gallery and contact form within 3 weeks.
- Captured and published 12 high‑resolution images of completed projects, plus 3 short video walk‑throughs to illustrate spatial quality, material finishes, and design details.
- Maintained a consistent posting schedule on Instagram and Facebook (3 feed posts + 2 stories per week), highlighting project stages, client testimonials, and design‑tips content.
- Ran geo-targeted Facebook and Instagram ads to affluent Chattogram neighborhoods, with retargeting to website visitors and engaged social followers.
- Implemented SEO on website, including local keywords (“Chattogram interior designer”, “premium flat renovation Chattogram”) to improve organic search reach.
Measurable Outcomes
Within 10 weeks, the website saw 2,800 unique visitors; social media followers rose from 0 to 1,750; engagement rate on posts averaged 6.8%. Ad campaigns generated 95 qualified leads; of those, 28 converted into booked projects — a 29% lead-to-client conversion. The average project value for bookings was 18% higher than the prior average. Organic search traffic to the site grew to 42% of total traffic by week 10.
These results show that a well-structured digital strategy can significantly amplify visibility and drive tangible project bookings for a premium interior design firm
