Client Overview
Lahori is a Chattogram–based biryani house specializing in authentic Lahori‑style biryani, pulao, kebabs, and traditional Pakistani‑Bangladeshi dishes. It serves dine‑in and delivery customers, targeting working‑class and middle‑class families seeking rich, flavorful biryani experiences.
Challenge / Objective
Although known locally for its food flavor, Lahori’s digital presence was minimal — no consistent branding, weak social media visuals, and no structured content flow. As a result, they struggled to attract younger customers, missed potential delivery orders, and lacked brand visibility outside their immediate locality. The objective was to build a distinct brand identity online, increase awareness, and drive both dine‑in and delivery orders.
Strategy & Solutions
We adopted a comprehensive social‑media branding strategy built on visual identity, content structure, and workflow automation. We crafted a unique visual style — consistent colors, typography, and high‑quality food photography — to reflect Lahori’s traditional yet aspirational vibe. We structured social media into content categories: signature dishes, behind‑the-scenes kitchen shots, customer testimonials, and promotional offers. A daily upload workflow was established to ensure regular posting. We paired organic content with occasional boosted ads focused on nearby customers and food lovers.
Key Actions Taken
- Developed a brand guideline including logo usage, color palette, font choices, and post templates
- Shot 25 professional images of signature dishes and interiors, plus 8 short reels showing cooking process and plating
- Created a 4‑category content calendar and set up automated scheduling for daily posts on Instagram and Facebook
- Launched two geo‑targeted ad campaigns per month to reach local audiences and delivery‑interested users
- Encouraged user‑generated content by offering small discounts for customers who tagged Lahori after dining
Measurable Outcomes
Within 10 weeks: Instagram followers grew from ~150 to 1,950; average post engagement rose from 2% to 7%; delivery orders via social media channels increased by 45%; dine‑in footfall on weekends increased by ~30%. Brand recall surveys among local diners showed a 60% increase in recognition of “Lahori” as a top biryani house compared to competitors.
The project significantly elevated Lahori’s online brand presence and translated that visibility into measurable business growth.
