Client Overview
Lolay is a Chattogram‑based fashion retailer specializing in imported clothing and footwear, aiming to attract young adults and trend-conscious shoppers seeking authentic, global-style apparel at competitive prices.
Challenge / Objective
Despite having a diverse inventory, Lolay struggled with low online visibility, inconsistent branding across social channels, and limited customer engagement — which translated into stagnant online sales and weak brand recall. Their objective was to rebrand their digital identity, organize content systematically, and convert social media presence into measurable online traction and sales.
Strategy & Solutions
We implemented a comprehensive social media branding overhaul focused on clean visual identity, structured content taxonomy, and consistent posting workflows. By defining clear content categories (e.g., “New Arrivals,” “Style Tips,” “Customer Showcases,” “Flash Deals”), standardizing visual layout templates, and creating everyday posting routines, we aimed to build a cohesive brand image that resonates with fashion-forward audiences.
Key Actions Taken
- Developed a unified brand guideline including color palette, typography, and post‑layout templates.
- Created a content calendar with daily uploads across Instagram and Facebook, covering product launches, outfit inspirations, user-generated content, and time‑limited promotions.
- Curated high-quality imagery and styled outfit shoots to highlight imported items authentically.
- Launched weekly “Style Tip” reels to engage younger demographics and encourage sharing.
- Incorporated call-to-action buttons directing traffic to the store’s online catalog and WhatsApp order line.
Measurable Outcomes
Within 12 weeks, Lolay’s social followers grew from 500 to 5,200. Average post engagement rate climbed from under 1% to 6.8%. Online inquiries via social channels rose 320%, leading to a 45% increase in weekly footwear and dress orders. Flash‑deal posts delivered 27% higher conversion than average ads, and repeat orders started rising by week 10, indicating early customer loyalty.
This work significantly elevated Lolay’s digital presence and translated social media momentum into real revenue gains.
