Client Overview
MyDay is an Australian‑based property‑management platform aiming to simplify rental‑property administration for landlords. The app provides features like online rent payment, maintenance requests, tenant‑landlord communication, and centralized lease documentation.
Challenge / Objective
Despite MyDay’s robust functionality, its market presence was weak and brand identity unclear. The objective was to build a cohesive visual identity and social‑media branding, to structure content for clear messaging, and to drive user awareness and early‑stage adoption.
Strategy & Solutions
We implemented a full rebranding across social channels and developed a content strategy rooted in real-world rental pain points. Recognizing that property‑management software is gaining in demand globally due to tenants’ expectations for convenience and landlords’ need for automation, we positioned MyDay as the “smart, mobile‑first, landlord’s assistant.” We created a visual identity system (logo treatment, color palette, typography), information‑rich social content explaining core app benefits (online rent payment, maintenance tracking, tenant communication), and a structured posting workflow.
Key Actions Taken
We designed and implemented a social media branding guideline and content calendar. We prepared and posted educational carousels, short demo videos, landlord‑tenant testimonial stories, and infographics explaining app features. We introduced category-based content buckets (e.g. “Landlord Tips,” “Tenant Stories,” “Feature Highlights,” “User FAQs”) and established a daily upload workflow with scheduled posts, engagement follow-up, and analytics tracking.
Measurable Outcomes
Within three months, social reach increased by 220%, follower count rose from zero to 1,800; engagement rate on posts averaged 6.5% (above typical 3–4% for SaaS brands). App landing‑page referrals from social surged by 65%, and sign-up conversion rate from those referrals reached 12%, generating over 130 new registered landlord accounts.
This project shows how coherent branding, targeted content, and consistent workflow can rapidly elevate a SaaS product’s visibility and user acquisition.
