Client Overview
Yeamazing is a Bangladesh‑based online cashback and loyalty platform — similar in concept to global services that reward shoppers with cashback and vouchers — aiming to connect local retailers and e‑commerce stores with price‑sensitive, deal‑seeking customers.
Challenge / Objective
Yeamazing was relatively unknown, with inconsistent branding and no structured social media presence or user education. Their main objectives were to build a clear brand identity, communicate how their cashback system works, increase user signups, and drive ongoing engagement among consumers and partner merchants.
Strategy & Solutions
We implemented a comprehensive social media branding overhaul and visual‑identity redesign, aligning with what top loyalty platforms use — clarity, trust, and simplicity, because cashback services benefit from transparency and user education. Our approach combined: (a) clean, consistent branding across social channels and web assets, (b) educational content explaining cashback mechanics and user benefits, (c) regular content cadence to build familiarity, and (d) value‑driven campaigns targeting both end-users and partner merchants, thereby positioning Yeamazing as a credible, modern loyalty platform.
Key Actions Taken
- Designed a complete visual identity: logo variation, color palette, post templates, and set of content‑style guidelines.
- Structured social media content into categories — e.g. “How It Works,” “Merchant Highlights,” “Cashback Tips,” “User Testimonials” — to simplify user education and build trust.
- Established a daily upload workflow with scheduling, caption templates, and consistent visuals to ensure brand cohesion.
- Launched awareness campaigns featuring clear explainer graphics about cashback benefits, merch‑partner features, and limited-time bonus‑cashback promotions to drive signups and merchant registrations.
- Monitored analytics and optimized post types based on engagement data to improve performance over time.
Measurable Outcomes
Within 10 weeks, Yeamazing’s social media following increased from near zero to over 4,200 engaged users. Weekly website signups climbed by 150%, with a 35% increase in active users redeeming cashback. Merchant partner enrollment grew by 45%, boosting platform catalog size significantly. Posts with educational “How It Works” content recorded 60% higher engagement than generic promotions.
This demonstrates how structured branding, clear communication, and consistent content workflows transformed Yeamazing’s digital presence and attracted real users and partners.
