Client Overview & Objective
Insaf is a Dhaka‑based mid‑range urban fashion brand offering modest yet trendy ready‑to‑wear clothing for men and women aged 18–35. With a handful of offline stores and a newly launched online shop, Insaf faced weak online sales, limited brand awareness among younger audiences, and off-peak store footfall during seasonal lulls.
Strategy & Implementation
We developed an integrated digital marketing approach centered on three pillars: a mobile-optimized e‑commerce store, social-first visual storytelling, and influencer‑driven promotions. The e‑shop was revamped to streamline product navigation and simplify checkout. Concurrently, we launched a “Style & Save” campaign including lifestyle photoshoots, short styling reels on Instagram and Facebook, weekly new collection highlights, and targeted discount ads designed to appeal to cost-conscious urban youth. To amplify reach, we partnered with three micro‑influencers whose follower demographics matched Insaf’s target segment, using discount codes to measure campaign impact directly.
Actions Taken
Over a 10‑week period we published five social posts per week; launched two flash‑sale events; ran optimized ad sets with A/B tested creatives; enabled mobile payment checkout; and coordinated influencer posts linking directly to product pages via dedicated discount codes.
Results & Impact
Weekly website traffic surged by 320%, rising from approximately 1,200 to 5,000 visitors. Social media following increased by 2,700 users, lifting average engagement rate from 1.4% to 5.6%. The online store’s conversion rate doubled—from 0.8% to 1.6%—leading to a 220% increase in monthly online revenue compared to pre-campaign levels. Offline store footfall rose by 15% during discount‑driven weeks, indicating effective cross-channel influence.
Insaf is now experiencing sustained online sales growth and elevated brand engagement.
