Client Overview
Impressive is a mid‑sized interior design firm based in Chattogram, specializing in residential and light-commercial interior projects. Before working with us, their portfolio was mostly offline — limited to client referrals, with minimal online presence.
Challenge / Objective
Impressive faced two key challenges: insufficient digital visibility and a lack of consistent client leads. Despite delivering quality interior work locally, they struggled to attract new customers beyond word-of-mouth. Their objective was to build online brand identity, showcase past projects effectively, and start generating regular qualified leads within three months.
Strategy & Solutions
We deployed a comprehensive digital-marketing strategy tailored to the visual nature of interior design. We transformed Impressive’s project portfolio into a structured online gallery, created high-quality visuals (completed project photos, 3D renders, mood boards), and positioned those as core social media content. We leveraged social platforms — especially Instagram and Facebook — to highlight aesthetic outcomes and project narratives. To reach interested homeowners, we combined organic content with targeted ads aimed at local audiences (Chattogram and surrounding areas). We also instituted a simple inquiry funnel through direct messages and a contact form to make lead conversion frictionless. This approach reflects widely recognized advantages for design firms: visual storytelling, content‑driven credibility, and cost-effective reach.
Key Actions Taken
- Built a clean, mobile‑friendly website landing page with categorized galleries for residential and commercial projects.
- Produced a set of 20 high-resolution “completed project” photos and 5 curated 3D concept‑to‑reality reels.
- Published 3–4 social media posts per week featuring before‑after transformations, design themes, and material highlights.
- Launched targeted social media ads to homeowners and small businesses in Chattogram interested in home renovation and interior décor.
- Integrated a direct-contact workflow (DM + contact form + follow-up) to convert inquiries quickly.
Measurable Outcomes
Within 10 weeks, Impressive’s website started receiving ~1,800 unique monthly visitors. Their Instagram following grew from zero to 1,550 — with an average post engagement rate of 8%. The ad campaigns generated 120 qualified inquiries, out of which 34 converted into new projects — a conversion rate of ~28%. Revenue from new monthly projects increased by roughly 45% compared to their previous quarter. Notably, two clients requested ongoing interior maintenance packages, indicating rising trust and satisfaction.
Impressive now enjoys a solid pipeline of digital leads and a steadily growing online reputation.
